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The dental industry has had its fair share of ups and downs ensuing the pandemic. Those who had never invested in digital marketing must have realized how important it is to have an active presence online to stay connected with patients.
Digital marketing for dentists entails a host of strategies that attract and drive local patients to your practice. Dentists must focus on building a relationship with patients if they wish to emerge as the first choice for any dental health problems.
4 Core Digital Marketing Areas to Focus On
As a dentist, you must know how to adapt your marketing to changing situations and make the most of any situation. Here are a few tips to boost your digital marketing efforts in the current scenario.
Optimize Every Touchpoint
From pre-appointment to post-treatment, every touchpoint across the patient journey must be optimized. Every interaction with the patient must be such that it enforces feelings of trust and confidence in your target audience. In view of the ongoing pandemic situation, you should make available all information pertaining to COVID 19 safety precautions and procedures followed at your practice on your website.
A dental digital marketing company can help guarantee a smooth journey by optimizing the digital experience for patients.
Timely Communication and Distribution of Useful Content
Always ensure timely communication with patients. If you have made any changes to your dental practice, be sure to put out a post and let your patients know. Publish value-rich content consistently. This has become more important than ever since patients love to interact with dental practices that genuinely care for them and are not driven purely by profit motives.
Digital marketing for a dental practice is not about telling you are the best, but proving it with thoughtful content.
Invest In New Marketing Technology
Online booking systems, Chatbots and call tracking are few of the new marketing tools to employ for your dental practice. Patients expect an online appointment scheduling system these days for hassle-free booking. Plus, enquiries and bookings are made via call too which means integrating call tracking software is necessary to understand the patient acquisition process via phone.
Chatbots on websites can be set up to answer questions, guide patients and generate leads without overburdening the staff.
Videos Are a Must to Reach Modern Patients
The number of people consuming video online has increased exponentially. Dentists must therefore use videos to communicate with patients. It is a useful marketing tool that can alleviate patient fears and anxiety provided you build interesting content around your practice and present it in a highly compelling manner.
Videos engage the visual and auditory senses of the viewers enabling deeper engagement. If you are going to approach an agency, be sure they have video marketing as one of their dental online marketing services.
Dental Marketo is a full service dental marketing California agency that helps dentists cater to the evolving needs of patients by optimizing patient experiences through the effective use of digital platforms. Book a consultation to discuss your requirements and accelerate growth with tried and tested marketing tactics.