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Around 60% of the car buyers research online before making a purchase, finds the Autotrader research. That’s a huge number and a clear indication for the businesses in the automotive industry to have an impactful online presence to grab a bigger bite from the market share.
When it comes to building an online presence, mobile apps should be the number one priority for businesses to offer a well-curated and customized user experience. With almost everyone having access to a smartphone and the internet today, mobile app usage is increasing significantly. In 2016, there were over 140 billion app installations globally, which grew to 204 billion in 2019.
Buying cars is considered a high-risk investment as nobody buys a new car every now and then. Gone are the days when people had to do on-foot research, visit dealers and multiple vehicle showrooms, before finally buying the car. Today, the consumer journey starts from a smartphone where all the essential information can be found at a single place.
If you are into the business of buy-sell used cars, then you should be leveraging the advantages of a mobile app to boost sales and find new consumers easily. Whether it is a new car or a used one, the consumers will start their research with a mobile app. By showcasing all the necessary details about the cars at a single place, you can serve those consumers right from the start and then turn them into potential customers.
How to grow your buy-sell used car business with a mobile app?
Undoubtedly, a mobile application built by the right car buy-sell mobile app development company can magnify your business and bring more customers. Here is how you can accelerate your growth:
Get a robust mobile app
The first thing to ensure here is that your mobile app is robust and user-friendly. The platform being used for the app must be reliable and of top quality to handle the heavy user base. Any downtime or technical glitches can impact the user experience and make them abandon it. This is the reason experts suggest to opt for a great buy-sell used car mobile app development firm, instead of traditional developers.
Integrate essential features, keeping users in mind
While taking care of an enhanced UX, you should ensure that the app exhibits all the essential features a user expects. The key features for a mobile app for your purpose will include:
- Reviews: The app must have a review section where people can check out the honest reviews of the other users about the car they purchased or used. Reviews help users to judge the car model from the experience of the people who have already used that car.
- Listings: All the cars, whether old or new, should be listed in a proper format so that users don’t have to struggle to find what they are looking for.
- Comparison: It is a common tendency to compare things before investing in them. Same goes with cars. The users should be able to compare all the features, pricing, and reviews of similar car models.
- Photos: Every car must have five to six photos of the model from different angles so that the visitor can have a complete view.
- Information: Don’t include incomplete information about the car. In the info section, write everything a user might be looking for. If it’s an old car, mention the model, kilometers used, condition, etc.
- Payment: Be transparent with this feature. Add all the payment options you offer, whether it is related to down-payment, EMIs, one-time payment, getaways, options to pay, etc.
Keep the sales team awake
When a visitor has some questions related to anything about the car, they want to talk to a human to clarify the doubts. Keep your sales team ready so that they can answer and use their skills to turn that visitor into a customer.
Handing over to you:
Growth is in the mindset of every business today. If you are a business selling and buying used cars and don’t have an app yet, it’s time for you to get in touch with a buy & sell used car mobile app development company. The right mobile app development company will take care of all the required features and help you accelerate your pace in the market today.